Creating CMAs

A Comparative Market Analysis is a tool that is used by real estate agents to get seller business. This is done by providing a report, called a CMA or Listing Presentation, that includes an estimate of the value of a specific property based on comparable listings that have sold, are pending, or are still active on the market. Lofty Present allows agents to use basic search filters in Lofty to find comparable listings and then revise the results using their expertise in their specific real estate market. 

Navigate to Marketing > Tools > Lofty Present to get started.

We offer two (2) types of presentations:

1. CMA (Comparative Market Analysis)
2. Listing Presentation

The primary differences are described above, but basically the CMA is free for all Lofty users, but is a limited experience. Listing Presentations offer further customizations and create a downloadable pdf, but costs $19.99/month. For both, there is no limit to the number of reports you can create.

Create a CMA

First, let's create a CMA report. Click CMA and select the type: Seller or Buyer.

Whether you are creating a Buyer or Seller CMA, the first step is to select the lead the CMA is being created for and give the CMA report a name. This name will help you find the report easily.

Next, choose the subject property. This property will be used to generate the other data for the report. The fields that are required to create the CMA report will have an *. 

• Featured Image. This can be an image of the property or a generic image depending on what you would like to present.
• Address*. This is the address for the property that is being compared to others to determine an initial selling price.
• Location Point*. This will auto-generate with the address, but you can use the button at the right to adjust if needed. This will be important in finding nearby listings later.
• Property Type*
• Beds
• Baths
• Living Area
• Additional Info
  • Lot Size
  • Style
  • Year Built
  • Annual Taxes

Note: Due to browser settings in Chrome, some Canadian Lofty users may have issues inputting correct street addresses due to Post Codes. Please check this article for more information: Post Codes Browser Settings - Canadian Users

Click Continue to select comparable listings. Apply filters, adjust the radius, or draw a polygon to find listings for the report. These listings should be similar to your subject listing, so the report can provide accurate estimates.

Note: You can only add a maximum of 30 listings to be compared to the subject property.

The Estimate section provides an estimate of the listing price for the subject property and includes estimated costs of buying or selling this property. These fields are editable. You can also add a custom field, is relevant data is not included in the template.

Scroll down to adjust the included comparable listings. Click Continue to view the final report.

The final report can be emailed or texted to a lead. This will direct the lead to a landing page created for this report. The CMA does not create a downloadable pdf.