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Lofty "Smart Listing" Tools Explained
Overview
Smart Listings is a feature that is part of the Listing Discovery Page that creates a better user experience for finding and maintaining listings for your leads.
"My Listings" and "Team Listings" are located at the top of the Listing Page. Your listings will automatically pull from the MLS as long as you have added your MLS ID# in your Profile Section of the "settings" tab
Each Listing has seven icons and each corresponds to a marketing tool. These icons will be highlighted in blue when you have taken a corresponding action as the user.
- Listing Promotion Ad
- Listing Video
- Social Studio
- Design Center
- Promotion Landing Page
- Open House Form
- Text Code
The listing card also has four icons representing the following:
- Listing Views. The view times for this listing are based on the default listing detail page and landing pages
- Engaged Leads. Leads who have saved the listing left a message or requested a showing.
- Showings. Leads who have requested a showing for this property.
- Buyer Match. Leads who matched with the listing.
Once you click the listing card, you are taken to the "Listing Overview" page which provides you with some key information on the property.
*Note: "Listing Views" data will not be available for listings that were live before November 16, 2021.
The $ icon next to the address can be clicked to either access a transaction that is already tied to the listing or create a transaction if one does not already exist:
In the top-right, you can take specific actions for this listing. If it is a manual listing (formerly known as pocket listing), you will also be able to edit or delete it from this menu.
The "Top Buyer Matches" section on the right side shows matched leads. The top four leads will be displayed based on their most recent engagement time with this listing. The button to "View all __ matches" will show all leads whose basic search criteria match this listing.
The "Suggested Actions" section provides some guidance on next steps for a successful listing.
- The listing status pipeline is synced with the MLS data but you do have the ability to change it manually if you would like to do so. However, any updates from the MLS on status will overwrite any manual changes.
- The "Just Listed" stage means that it has been on the MLS for less than three days.
- Currently, once the property hits the "Sold" status, it will disappear. However, this will be improved in future optimizations.
- The suggested actions will populate based on the status of that listing.
Finally, at the bottom-right, you have the "Listing Activities" section which serves as a record for any activity on this property. Examples include:
- Status change
- Price change
- When a resource/tool was utilized in Lofty as related to this listing