Accessing & Editing your Website

RG LPT provides a free agent subdomain webpage for each agent! Subdomain websites are designed to be quick and easy to build but still provide a location for agents to use for marketing their business as part of an office or company (parent site) using Lofty. A subdomain has limitations on what can be edited but does not have to go through a complex or extended MLS application process (as long as the MLS does not require individual applications for subdomain websites). There is no additional cost associated with building subdomain websites.

Your subodmain website is accessible through the Lofty account that you set up through LPT Connect.

As mentioned in the introduction, a subdomain website is locked down in certain aspects to be compliant with MLS regulations as well as to provide brand consistency to companies using Lofty. However, just because a subdomain has parts that cannot be edited, certain aspects can be edited and are outlined here.

*IMPORTANT: If you are interested in having more control of your website, you are able to upgrade to an Agent Website for FREE as part of being an RG LPT agent.

RG LPT provides a free website upgrade so you can further customize your site, attach your domain, et up SEO, and more!

Inside your Lofty account, navigate to the Marketplace tab as shown below, search for "website" and choose the first option as shown below

You will need to put in your credit card information to verify this purchase

To access and edit your website, click Website on the top navigation menu.

MLSs

To ensure compliance with your MLS, you will need to add your Agent ID in order to display MLS data. The MLSs available to you will be the same ones that the owner of the parent website applied for, but your subdomain website will only display the data for the MLSs that you are a member of. Navigate to Listings > MLS > MLS Integration and add your Agent ID to the MLS that can be displayed on your website.

A pop-up will allow you to search for yourself and confirm your Agent ID. Once you have verified your MLS membership, the MLS data will display on your subdomain website!

To remove MLS data, delete the MLS by clicking the trash can icon.

If you would like to manually add a deleted MLS back, click on the blue Add a New MLS button. Please note that you can only do so if that MLS is already connected to the parent website.

Subdomain Prefix

If you would like to change the subdomain prefix which is typically in the format of firstlast.url.com, you can do so by navigating to Settings > Basic Info > Subdomain

As a reminder, if you are interested in being able to configure your domain, using a vanity URL, etc., you will need to upgrade to an Agent Website.

Personal Information

This information is what displays on any blocks that show agent information including the chat box, listing detail page, About page, etc. Edit this under Settings > Company Info > Agents > Edit 

Chat Box Settings

Each subdomain has separate settings for the chat box. Please reference the following article for more information on configuring the website chat box: Chat Box Settings.                 

Lead Source

The default setting for the lead source will always be the same as the parent website. If you would like to change this, you can customize it under Settings > Lead Capture > Lead Source:

Integrations

The following integrations can be set up individually for your subdomain website:

• Google Analytics Integration
• Google Tag Manager
• Google Ads
• Facebook Pixel Integration
• Adwerx Integration
• Follow-Up Boss Integration

Editing Blocks

Most of the content on your subdomain will be inherited from the parent website, with only certain parts that you can configure. The following blocks can be edited on the Home, About, and Reviews pages:

• Agent Block on the Home Page
• Review Block on the Home Page

*NOTE: If the parent website does not have an Agent Block, one will be added to your subdomain automatically.

Header Block

Only one aspect of the subdomain header block can be edited and that is the secondary logo that displays on the top menu. The primary logo will continue to sync from the parent website, as will the second logo unless the "sync" is turned off.

Turn off the synchronization of the second logo from the parent website to the subdomain by navigating to the Page Editor > Header:

Hover over the green "sync" icon and then click on the CLICK HERE text to stop synchronizing the second logo (if any) from the parent website to the subdomain website.

Click Yes on the confirmation message if you would like to proceed:

You can now upload your second logo to the header. No other aspect of the website header can be edited on the subdomain, as it will be synced from the parent website.

If you would like to synchronize the second logo from the parent website to the subdomain again, simply click on the grey icon and click the CLICK HERE text to re-sync:

You will then need to confirm that you want to sync again. Click Yes if so:

Hero Block

The hero block of the Home page only can be edited on an Agent Subdomain. Navigate to the CMS > Page Editor > Hero block:

If you would like to stop synchronizing the hero block from the Parent Website to the Agent Subdomain, click on the green "sync" icon and then the hyperlinked CLICK HERE:

If you would like to proceed, click on Yes in the confirmation message:

If you would like to re-sync the hero block on the Agent Subdomain with that of the Parent Website, go back to edit the hero and then click on the grey sync button, and then click the CLICK HERE to confirm that you would like to proceed with syncing the hero block with the Parent Website again:

Agent Block

Edit by clicking on the "Pages" icon in the top-left:

Find the Home/About/Reviews (depending on which you want to edit) on the list:

Once on that page, scroll down and find the agent block. Double-click or select the "Edit" icon in the top-right of that block:

On this block, you can edit the title, background color, and style. 

Reviews Block

Do the same steps as outlined above, but find the reviews block (it looks like a chat bubble and will likely say "No Data" if never configured). Double-click or select the "Edit" icon in the top-right of that block:

On this block, you can edit the title, background color, reviews source (default/manual or Zillow), button text and action, and style.

Listings Block & Listing Filters

You will not be able to configure the criteria for all of the listing blocks on your Agent Subdomain. However, the system will automatically prioritize and present your listings first for the listing blocks located on the Home and Featured Listings pages as long as you have your settings configured correctly.

To have your listings prioritized when displayed in the listings blocks, make sure your license ID and MLS ID are present under CMS > Listing > MLS Integration, as outlined HERE. 

You do have access to edit the All Listings and Sold Listings filters. You can edit these filters by going to Listings > Filters: 

These filters can be synced from the Parent website. If you would like to stop syncing these filters from the Parent Website to the Agent Subdomain, click on the green "sync" icon and then the hyperlinked CLICK HERE text:

You can add up to three groups to prioritize which listings display first. More information on how to use these filter settings can be found here: Listing Filter Basics. If you would like to add more than three groups for filtering, you will need to upgrade to an Agent Website.

If you would like to re-sync the All Listings and Sold Listings filters from the Parent Website, click on the grey "sync" icon and then the hyperlinked CLICK HERE text.

Landing Pages

The landing page feature is still available but does not allow for the addition/deletion of blocks. The templates available are the only options that can be used to create new landing pages. This functionality is available on Agent Websites. You can reference the following article for more information on landing pages, just be sure to note that the customization options will not be available to you: Landing Pages.

Agent Subdomain Deactivation

Please note that an Agent Subdomain will be deleted automatically in the following scenarios: 

1. The agent who owns the Agent Subdomain is removed from the account
2. The Group Website vanity domain is deleted or access to Lofty is revoked

FAQs

• As an agent, what if I would like more control over my website than what is currently available for an Agent Subdomain?
• As an Company Owner/Admin, what if I already have agents on my account but no subdomains set up?
• Can individual agents run Lofty lead generation campaigns using an Agent Subdomain? Or does it have to be an Agent Website?
• What if my agent does not need an Agent Subdomain?
• What is the difference between a subdomain and a third-level domain?
• How can I customize the navigation, and add pages, blocks, etc. to my subdomain?
• How do I get an Agent Subdomain if my Team Website is not on a "vanity domain"?
• Where does the Agent Subdomain contact info in the footer sync from?

As an agent, what if I would like more control over my website than what is currently available for a subdomain?

Consider upgrading to an Agent Website. Please check with your Account Owner/Admin if you are unable to find the option to upgrade. For more information on Agent Websites, see Agent Websites.

As an Company Owner/Admin, what if I already have agents on my account but no subdomains set up?

As soon as the requirements are met (outlined at the beginning of the article), subdomains will be created for existing agents as well as new agents. The main requirement that has to be met is that of the domain configuration. See Domain Configuration Guide: Agent Subdomain(s).

Can individual agents run Lofty lead generation campaigns using a subdomain? Or does it have to be an Agent Website?

Yes. Lofty lead generation can be run using a subdomain website (described in this article). Agent Websites will allow for additional customization to the website and landing pages for campaigns that agents might be running individually and not via Lofty. If you are interested in Lofty lead generation, navigate to the Lofty Marketplace to request more information:

What if my agent does not need a subdomain website?

If the conditions at the beginning of this article are met, the subdomains will be created automatically. If you would like for a subdomain to be deleted, please contact <support@lofty.com> so that our Tech Team can help process the request manually. You can also consider simply ignoring the subdomain website and if you want to avoid having agents editing/using this site, simply adjust the "Edit Own Website" permission (see Organization - Permission Profiles).

What is the difference between a subdomain and a third-level domain?

*IMPORTANT: Lofty subdomains can only be third-level domains.

A subdomain is a domain that is part of a larger domain, for example, west.example.com, go.link.example.com, and east.example.com are subdomains of the example.com domain.

A third-level domain is a specific subdomain that has only 3 parts. For example, west.example.com, go.example.com, and east.example.com are third-level domains (and even subdomains) of the example.com domain, but go.link.example.com is a subdomain but it is not a third-level domain as it has four parts (meaning it is actually a fourth level domain).

How can I customize the navigation, and add pages, blocks, etc. to my subdomain?

You will be unable to do this on a subdomain website. All existing functionality for subdomains is outlined in this article. If you would like more control and to have an individual website with all editable options, please consider upgrading to an Agent Website (see Agent Websites).

How do I get a subdomain if the parent website is not on a "vanity domain"?

Unfortunately, Lofty will not be able to build a subdomain website if this is the case. You may want to consider an Agent Website (see Agent Websites) and you can use either the provided ".lofty.com" domain or you can use your own if you have one. 

Where does the subdomain contact info in the footer sync from?

The subdomain contact information will sync directly from the parent website. In other words, the parent website has a configuration for selecting the profile that will be displayed in the footer and any changes made here will also reflect automatically on the subdomain footers.