What is Ylopo and Raiya AI?


How it Works


Ylopo is a company RG has partnered with to provide you as an agent a complete digital marketing solution designed to help you generate leads, save time, and grow your business!


Ylopo Offers the following products:


✅ Ylopo Branded Website with IDX Home Search and Custom Home Searches for clients

✅ Ylopo Listing Rockets: Facebook Advertising for your Listings

✅ Ylopo Home Value Report: Extensive Home Value Reports sent to your clients

✅ Ylopo Seller Reports and Buyer Heatmaps

✅ Ylopo Google LSA


that incorporate all of the features shown above

✅ Ylopo Remarketing

✅ Ylopo Stars-Allows agents to follow up, create listing alerts, custom searches, and control AI follow up for their leads!


RG offers all of these services a la carte. This means that you as an agent can pick and choose what services you want to use!

Lead Routing

Once you start utilizing any of the Ylopo services above, your leads will start to automatically flow into your Follow Up Boss account!

Not only is the lead now automatically captured in your FUB, but Ylopo will then start deploying Raiya AI Texting to start nurturing the lead until they are ready to make a move!

Learn more below!


Raiya AI Texting



When a Ylopo lead comes in, an Automated ISA, RAIYA (Real estate Artificial Intelligence: Your Assistant) answers their questions and provides buyers and sellers with relevant, on-point property & market information.


"Raiya" is an automated ISA that combines the power of artificial intelligence with our 24/7 monitoring of consumer search behavior, creating a system that automatically communicates with leads.


Automated ISA vs. Behavioral Texting:

So what is the difference between Behavioral Texting and Automated ISA?


Behavioral Texting: Ylopo only texts your prospects in response to their engagement on the Ylopo product you are using. On average, one text is sent to a lead every two months (0.5 texts per month per lead).


Automated ISA: Automated ISA is a proactive engine that nurtures leads as if you had an in-house text-based ISA. Raiya will reach out to new leads proactively. On average, to get a meaningful response from a prospect, we send out seven texts to get one response. 


Some Examples of AI Conversations:

Once a new lead registration text is sent to the lead, the AI engages in several ways. The following are some examples of this engagement.

Added value by recommending properties:


AI finds out the time frame and location of interest:

Gathers lead budget, bed, and bath preferences:



Finds out pre-qualification status:





Confirms the lead's interest in follow up appointments by adding a Hand Raiser Alert: 



A Lead’s First Month with Automated ISA

The Goal: Get your prospect to respond and find out what they are interested in and their readiness to buy or sell.

The Strategy: We send a sequence of text messages that combine carefully crafted best practice scripts with relevant home listings or market trends data.


Based on our testing and lead responses an estimated...

10% of the leads will be ready for Agent Follow-Up - Agents should call the lead right away and take over the conversation. (Follow Up Boss Tag: AI_NEEDS_FOLLOW_UP).


20% of the leads are Engaging - Monitor closely and call to introduce yourself. (Follow Up Boss Tag: AI_ENGAGED)


20% of the leads are Not Interested - We just saved you time (and automatically enrolled leads in bad number recapture and remarketing) (Follow Up Boss Tag: AI_NOT_INTERESTED)


50% No Response Yet - We will continue to engage them on your behalf in the months ahead.


Month 2-12+ with Automated ISA

The Goal: Stay top of mind with your prospect in a way that keeps them engaged - with content that shows your value but isn’t pushy.


The Strategy: Every prospect will be proactively texted a minimum of two times per month, and the messages we send will be a composite of three types:

  • Behavioral Text Messages
  • Drip Text Messages
  • AI texts (if they respond to Raiya)

Which Lead Sources will work with Automated ISA:

  • Ylopo Generated Leads

    Social Buyer/Seller Leads

    • Pay Per Click Buyer/Seller Leads
    • Portal Leads (Zillow, Trulia, Realtor.com, etc.)
    • Other Social Leads
    • Other Pay Per Click Leads
    • Open House Leads
    • Organic Leads

      Database Leads 

    • Re-engaged Leads from your database
  • Sphere Leads

When adding sources, we need to be advised if they have already provided TCPA compliance for outreach.


Are There Lead Sources That Can’t Use Automated ISA?

Leads that you don’t have express opt-in to text including FSBO, Expired, local prospecting, and scraped leads. They must first complete the registration through your home search site.  

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